Description

In the 100th edition:

• The Trial: Kia Rui 1.1 CRDi & Honda Vision 110
• Technology: Marine Energy
• The Trial: Velo Cargo
• Great Ideas: Hydrogen & Hot Air
• Technology: ERS LED Corn Bulbs
• Book Review: Cycling Science
• PLUS: Letters, news and a selection of second hand bikes

So, we finally made it to our 100th issue, surviving what has been billed as the biggest communication revolution since Caxton. For a while, we wondered if the paper A to B really would see 100, but the tide seems to be turning in favour of paper and ink. As subscribers will know, we suffered a print hiccup at Christmas, and we also put an advertisement in the magazine offering free back-numbers on a first-come first-served basis.Yet despite hitting your lap-tops and devices four weeks before paper plopped through the letterbox, the three digital formats yielded only two enquiries about the offer, against 50 in the days following the paper magazine’s arrival. As some readers who take both ruefully noted, they only ever glance through the digital issue.

This doesn’t necessarily mean magazines will survive the march of digital communications, but our hunch is that digital magazines will not replace paper. Might be wrong on that.

And finally, it’s a sign of changing times that our cover features two fossil-fuelled vehicles, and they’re not even hybrids. Are we really getting close to the long-anticipated 100mpg car?

DAVID HENSHAW